First Protocol is commissioned by many of its clients to assist in the development of event marketing strategies which are fully integrated with broader company sales and stakeholder engagement activities. These strategies are also focused on fully leveraging sponsorship or CSR investments for B2B purposes.

We customize each project based on the need of our clients, but some of our recent assignments have included the following elements:

• Output Planning: Work with event stakeholders to design comprehensive event briefs which fully articulate the measurable strategic objectives to be achieved.
• ROI and ROO analysis: Deliver statistically robust Return On Investment (ROI) and Return On Objectives (ROO) analysis in support of event marketing programs.
• Audit: Investigate the effectiveness of past event marketing activities and sponsorship assets.
• Decision Analysis / Business Case Preparation: Evaluate the relative merits of alternate sponsorship assets or event marketing options to design an optimal event marketing mix.