First Protocol consultants work within client organizations to support internal marketing teams increase the efficiency by which they procure, deliver and measure event marketing activities. These programs are designed entirely around each client's specific requirements, but key areas of expertise include:

• Benchmarking: benchmark event marketing activities with a client's immediate peer group, client base and best in class organizations.
• Compliance Research: research the “code of ethics” or compliance regulations of a client's key stakeholders, to enable them to tailor compliant event marketing and hospitality activities for their target audience.
• Organizational Design: restructure and process reengineer sales and marketing departments within client organizations.
• Process design: design and embed within client organizations, standard operating procedures or “toolkits” for the commissioning and delivery of event marketing activities.
• CSR: investigate and recommend strategies for best combining an organization's CSR and charitable investments with both B2B activation and wider PR activities.