Food for Thought: The State of the Events Industry
27/07/2011
This event focused on ‘The State of the Events Industry: where it was, where it is and where it’s going.’
The document attached captures the key themes of the evening, including
- The changing role of events as part of the marketing mix
- Emerging trends in the industry (including statistics from the British Meetings and Events Industry Survey.)
- Professionalisation of the industry
With senior attendance from corporate, agency and association event planners, marketers and communications professionals, as well as hoteliers and the press, this forum presented the perfect opportunity to discuss the events industry from a wide range of perspectives.
First Protocol is a leading event marketing agency providing event management, production, creative and consulting services to a diverse range of clients around the world. First Protocol works with some of the most respected brands across the finance, professional services, aerospace and defense, media, healthcare and education sectors, advising them on their event marketing strategy and delivering complex event solutions that fully integrate with the wider marketing mix. First Protocol is a shareholder owned and managed business with offices in London, New York and Los Angeles.
For all enquiries, please contact Simon Mogford, simon.mogford@firstprotocol.com
