Sporting events have the power to unite unlike any other. They bring people together to share moments of excitement, joy, tears, passion, pride and identity and help form real bonds with the few others who can also say "I was there".

Since 1996, we have been the agency of choice for MasterCard's sponsorship activation and customer engagement events around the world. Why? Because we understand their business, their brand, their objectives and we make sure everything we do for them is "Priceless".

"To say that everything was wonderful is an understatement."

First Protocol has consulted on and successfully leveraged MasterCard's sponsorship assets for nearly fifteen years. Our journey with MasterCard has taken us from the UK to France, Japan, South Korea, Germany, Austria, Switzerland and New Zealand, delivering extremely complex FIFA World Cup, UEFA European Championship and IRB Rugby World Cup Finals programs.

Our experience of managing online registration, ticket handling, ground logistics, accommodation, hospitality and VIP social programs has ensured that literally thousands of MasterCard employees and their guests have shared unique experiences that most of us can only dream about. Not only that, we've also ensured MasterCard has achieved a real return on their investment through our consultative approach and seamless delivery.